Privacy Policy

Pathopt, LLC (“PathOpt,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website at www.pathopt.com, how we use it, and what choices you have. We believe in complete transparency — the same principle we bring to our client relationships.

This policy covers our website only. If you’re working with us as a client, the handling of your business data is governed by our Terms & Conditions and applicable Statement of Work. See the “Data Processing for PathOpt Clients” section below for more detail.

Information We Collect

Information You Provide Directly

When you interact with our website, you may choose to provide us with personal information, including:

• Contact and inquiry forms: Name, email address, phone number, business name, and any details you include in your message (such as when you request a free diagnostic or discovery call).
• Chat widget: Name, email, and the content of your chat conversations when you use our website chat feature. Our chat is powered by [CHAT VENDOR NAME]. See their privacy policy at [CHAT VENDOR PRIVACY URL] for details on how they handle your data.
• Email communications: Information you share when you email us directly at support@pathopt.com or respond to our communications.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• Device and browser information: Browser type, operating system, device type, screen resolution, and language preferences.
• Usage data: Pages visited, time spent on pages, links clicked, referring URL, and general navigation patterns.
• Network information: IP address (which may indicate your approximate geographic location) and internet service provider.

Information From Third-Party Services

We use third-party tools that may collect information about your visit:

• Google Analytics 4: Collects anonymized usage and traffic data to help us understand how visitors use our website.
• Meta (Facebook) Pixel: Tracks your interactions with our website (page views, clicks, form submissions) to measure ad performance and build audiences for retargeting. This allows us to show you relevant PathOpt ads when you visit other websites or social media platforms.
• Chat platform ([CHAT VENDOR NAME]): Collects information as described above to facilitate real-time conversations.
• Email service provider ([EMAIL VENDOR NAME]): We use a third-party email platform to send newsletters and marketing communications. Your email address is shared with this provider for delivery purposes only.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries. When you submit a contact form, request a discovery call, or use our chat widget, we use your information to respond and follow up.
• To improve our website. Analytics data helps us understand which pages are most useful, where visitors spend time, and how we can improve the experience.
• To measure advertising effectiveness. Tracking pixels help us understand whether our advertising is reaching the right people and driving meaningful engagement.
• To communicate with you. If you provide your contact information, we may send you information related to your inquiry, our services, or relevant updates. You can opt out of marketing communications at any time.
• To protect our website and business. We may use information to detect and prevent fraud, abuse, or security incidents.

We do not sell your personal information. We do not use your information for purposes unrelated to those described above.

Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

Strictly Necessary Cookies — Required for the website to function properly (e.g., session management, security). These cannot be disabled.

Analytics Cookies — Help us understand how visitors interact with our website (e.g., Google Analytics). These collect aggregate, anonymized data about traffic and usage patterns.

Advertising Cookies — Used to measure the effectiveness of our advertising campaigns and to build audiences for ad targeting (e.g., Meta Pixel). These may enable us to show you PathOpt ads on other websites and social media platforms (sometimes called “retargeting” or “remarketing”).

Chat Cookies — Used by our chat widget to maintain your conversation session and improve the chat experience.

Cookie Consent

We use a cookie consent banner to obtain your consent for non-essential cookies (analytics and advertising) before they are loaded. You may change your cookie preferences at any time by accessing our cookie settings on the website.

Managing Cookies

Most browsers allow you to control cookies through their settings. You can typically choose to block or delete cookies, though doing so may affect website functionality. You can also opt out of specific tracking services:

• Google Analytics: Install the Google Analytics Opt-Out Browser Add-on
• Meta (Facebook): Adjust your ad preferences at Facebook Ad Settings

How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers. We share information with third-party tools and platforms that help us operate our website, deliver communications, and analyze website performance (e.g., Google, Meta, our chat platform provider, our email service provider). These providers are authorized to use your information only as necessary to provide services to us.
• Legal requirements. We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of PathOpt, our users, or the public.
• Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy:

• Contact form and chat data: Retained for as long as needed to respond to your inquiry and for a reasonable period thereafter for follow-up, unless you request deletion.
• Analytics data: Retained in aggregated, anonymized form in accordance with the retention settings of the applicable analytics platform.
• Cookies: Expire according to their type — session cookies are deleted when you close your browser; persistent cookies expire after their set duration (typically 30 days to 2 years depending on the provider).

Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information.

All Visitors

Regardless of your location, you may:

• Request access to the personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time by using the unsubscribe link in any email or by contacting us directly.

To exercise any of these rights, contact us at privacy@pathopt.com. We will respond to your request within thirty (30) days.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collection, and the categories of third parties with whom it was shared.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for purposes of showing you personalized ads on other websites, except through the use of third-party advertising cookies (such as Meta Pixel) as described above. You may opt out of this sharing by adjusting your cookie preferences or using the opt-out links provided in the Cookies section.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, contact us at privacy@pathopt.com. We may need to verify your identity before fulfilling your request.

Canadian Visitors (PIPEDA)

If you are located in Canada, your personal information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA). By providing information through our website, you consent to our collection, use, and disclosure of that information as described in this policy. You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Withdraw consent for our collection, use, or disclosure of your information going forward.

Our systems are located in the United States. When you provide personal information through our website, that information is processed and stored in the United States. We ensure your data is protected to standards consistent with PIPEDA requirements.

To exercise these rights, contact us at privacy@pathopt.com. We will respond within thirty (30) days.

European Union Visitors (GDPR)

If you are located in the European Union, your personal information is protected under the General Data Protection Regulation (GDPR). You have the right to:

• Access your personal data.
• Correct inaccurate personal data.
• Delete your personal data (“Right to Be Forgotten”), subject to legal obligations.
• Restrict processing of your personal data.
• Data portability — receive your data in a commonly used, machine-readable format.
• Object to processing of your personal data for marketing or profiling.
• Lodge a complaint with your local data protection authority.

We process your information based on your consent (when you submit a form or accept cookies) or our legitimate business interest (analyzing website usage, improving our services, protecting against fraud). We retain your data only as long as necessary for the purposes described in this policy.

To exercise any GDPR right, contact us at privacy@pathopt.com. We will respond within thirty (30) days.

Automated Decision Making

We use analytics and advertising tools to analyze how visitors interact with our website and to segment audiences for ad targeting. These tools may create audience profiles based on your browsing behavior. No automated decisions are made that produce legal or similarly significant effects on you. You have the right to request information about our use of automated tools by contacting us at privacy@pathopt.com.

Email Marketing and CAN-SPAM Compliance

If you provide your email address through our website, we may send you marketing communications about our services. All promotional emails from PathOpt:

• Clearly identify PathOpt as the sender.
• Include a valid unsubscribe link.
• Are processed within ten (10) business days of an opt-out request.

To stop receiving marketing emails, click the “Unsubscribe” link in any email or contact us at privacy@pathopt.com.

Our business address is: [INSERT PHYSICAL ADDRESS]

Data Processing for PathOpt Clients

If you are a PathOpt client and we process your business data (such as CRM records, lead information, or customer data) in connection with our automation and marketing services, that data is handled as follows:

• Your data belongs to you. We process it solely to deliver the services described in your Statement of Work.
• We implement industry-standard safeguards including encryption in transit and at rest, access controls, and regular security assessments.
• We notify you of security incidents within seventy-two (72) hours of confirmed discovery.
• We do not share your data with third parties except as necessary to deliver services (e.g., integrations with your CRM, ad platforms, or communication tools identified in your SOW).
• We return or delete your data upon engagement termination, at your election.

For detailed data security and privacy commitments, refer to our Terms & Conditions, Section 11 (Data Security and Privacy). If your business requires a Data Processing Addendum (DPA) for regulatory compliance (e.g., GDPR, CCPA, HIPAA), we will execute one upon request.

Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. There is no binding industry standard for how websites should respond to DNT signals. Our website does not currently alter its behavior in response to DNT signals, but you can manage tracking through your cookie preferences and browser settings as described above.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 16, we will promptly delete that information. If you believe we have collected information from a child, please contact us at privacy@pathopt.com.

Security

We implement industry-standard administrative, technical, and physical safeguards to protect the personal information collected through our website, including encryption of data in transit (HTTPS), secure storage practices, access controls, and regular security assessments.

We understand that no security system is perfect, and we are committed to improving our safeguards as threats evolve.

Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes, we will provide notice on our website. We encourage you to review this page periodically.